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Digital 2022 Australia: Online Like Never Before

March, 2nd 2022 | Original Article - We Are Social

Hootsuite and We Are Social have launched their Digital 2022 Australia report. There have been some monumental changes to how Australias have been spending their time online and also spending habits. If you want to read the full article you can view here.

However, here at Digital Audio, we care about Audio and the changes in consumer behavior. Here are the key points that we have identified from the report.

Daily Time Spent With Media

Looking at the average amount of time each day that internet users aged 16 to 64 spend with different media.

  • Time spent listening to music streaming services - 1H 42M YOY change - +24.4% (+20 MINS)
  • Time spent listening to broadcast radio - 1H 06M YOY change +1.5% (+1 MIN)
  • Time spent listening to podcasts - 0H 54M YOY change +35% (+14 MINS)
Daily time spent with media

Daily Time Spent With Media

Percentage of internet users aged 16 to 64 who listen to each kind of audio content via the internet each week:

  • Listening to music streaming services - 39%
  • Listening to online radio shows or station - 16.7%
  • Listen to podcasts - 20.5%
  • Listen to audio books - 11.2%
Percentage listening to online audio content

Want to read more about the current state of Digital Audio in Australia please see the articles below or to get started with your own Digital Audio campaign.

» Digital Audio 2021 wrapped by Spotify

» Audio Advertising State Of The Nation Research 2021

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